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<item><title><![CDATA[The content playbook: How high-performing creators stay ahead of trends]]></title><description><![CDATA[Discover how top creators predict trends before they peak with this practical content playbook for spotting opportunities, building authority, and scaling faster. Features expert insights from YouTuber and Whop's Head of Marketing, Brett Malinowski.]]></description><link>https://whop.com/blog/stay-ahead-of-content-trends/</link><guid isPermaLink="false">69269a511673bb0001f269b0</guid><category><![CDATA[Business]]></category><dc:creator><![CDATA[Liv Carr]]></dc:creator><pubDate>Wed, 26 Nov 2025 14:47:50 GMT</pubDate><media:content url="https://whop.com/blog/content/images/2025/11/AdobeStock_446138921.jpeg" medium="image"/><content:encoded><![CDATA[<img src="https://whop.com/blog/content/images/2025/11/AdobeStock_446138921.jpeg" alt="The content playbook: How high-performing creators stay ahead of trends"><p>Some creators chase trends, but the smartest ones use them to sell.</p><p>If you’re trying to level up your content (and actually make money from it), getting in early matters. </p><p>Not to beat the algorithm – but because people pay more attention when you’re the one who puts them onto something first.</p><p>High-performing creators do this all the time. They spot stuff early, make something smart about it, and ride the momentum while everyone else is still catching on.</p><p>It’s not luck. It’s not posting more. It’s knowing where the internet is heading and getting there <em>first</em>.</p><p>This playbook breaks down how they do it, with insider tips from Whop’s Head of Marketing, Brett Malinowski – YouTuber with over 500k subscribers.</p><p>You’ll learn how to spot early signals, validate what’s worth making, and use timing to move your business forward (not just your views).</p><p>Ready to create <a href="https://whop.com/blog/what-is-commerce-content/" rel="noreferrer">sales content</a> that actually converts? Let’s learn.</p><h2 id="how-to-create-content-that-turns-viewers-into-buyers">How to create content that turns viewers into buyers</h2><figure class="kg-card kg-embed-card"><iframe width="200" height="113" src="https://www.youtube.com/embed/pBtBCf-2WC4?feature=oembed" frameborder="0" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share" referrerpolicy="strict-origin-when-cross-origin" allowfullscreen title="Social Media Advice That Will Blow Up Your Business"></iframe></figure><p>Before I run you through how to choose what content to create, lemme explain why this needs to be your focus:</p><p><strong>The right content converts because it makes people trust you.</strong></p><p>Ever been influenced by a creator to buy something? Skincare, protein powder, software, info – it’s all the same. </p><p>You don’t buy because the content is perfect; you buy because it makes you believe the creator knows what they’re talking about. </p><p>You saw them enough times, they taught you something (or empathized with your current struggle), they showed up with good ideas, and at some point? </p><p>You start to think, “Okay, I’m vibing with this person. I trust them.”</p><p><strong>That’s all selling online is:</strong> People buy from the creators who show up first, show up consistently, and show up with something worth listening to.</p><p>But if everyone in your niche is posting repetitive content, it’s pretty hard to be the person people trust first. That’s where timing comes in. </p><p>When you talk about something early, people pay more attention. You look like someone with insight, not someone playing catch-up. </p><p>Creators running online businesses know the best content strategy isn’t chasing trends or trying to beat the algorithm. It’s about learning how to show up at the right moment so more people see you, remember you, and buy from you when the time comes.</p><p>So here’s how you do it:</p><h3 id="focus-on-what%E2%80%99s-picking-up-not-what%E2%80%99s-already-popped-off">Focus on what’s picking up, not what’s already popped off</h3><p>Most creators hop on something once it’s already everywhere – that’s a loser’s game. </p><p><strong>Top-selling creators spot little shifts early</strong>: little topics that keep popping up, new formats people are starting to copy, industry ideas that are still underground or misunderstood. </p><p>This is called trendspotting – when you post at the right moment (not too early, not too late), your content gets shown to more people, it stands out, and it makes selling way easier. </p><figure class="kg-card kg-video-card kg-width-regular" data-kg-thumbnail="https://whop.com/blog/content/media/2025/11/How-to-analyze-your-competition-and-create-better-content-for-your-niche---Brett-Malinowski-x-Dylan-Lundgren_thumb.jpg" data-kg-custom-thumbnail="https://whop.com/blog/content/images/2025/11/Analyze-competition.png">
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</figure><p>When you look at other creators, pay attention to things most people skip:</p><ul><li><strong>What’s picking up</strong>: New topics or styles that suddenly show up in multiple places.</li><li><strong>What’s slowing down</strong>: Formats or angles that were hot a month ago but don’t hit the same now.</li><li><strong>What keeps repeating</strong>: Patterns in your niche, the stuff audiences clearly want more of.</li><li><strong>What everyone’s missing</strong>: Gaps you can fill with your own take, story, or point of view.</li></ul><blockquote><em>How do I make a better piece of content than my three competitors, and how do I make sure it's new and novel information that they haven't covered already?<br><br>- Brett Malinowski, Head of Marketing at Whop</em></blockquote><h3 id="look-for-the-gaps-everyone-else-ignores">Look for the gaps everyone else ignores </h3><p>Once you’ve filtered what’s worth making, the next step is finding the angle no one else is using. </p><p>This is where high-performing creators pull ahead fast.</p><p>Every trend, big or small, faces the same problem: once it pops off, everyone starts saying the exact same thing. </p><p>Same hooks, same jokes, same storylines. Yawn. That’s your opportunity.</p><p>A content gap is the space between what everyone’s talking about and what the audience is still confused about, asking for, or trying to understand. </p><figure class="kg-card kg-video-card kg-width-regular" data-kg-thumbnail="https://whop.com/blog/content/media/2025/11/How-to-stay-ahead-by-taking-advantage-of-content-gaps-in-your-field---Brett-Malinowski-x-Dylan-Lundgren_thumb.jpg" data-kg-custom-thumbnail="https://whop.com/blog/content/images/2025/11/How-to-stay-ahead-by-taking-advantage-of-content-gaps-in-your-field-Alt--4-.webp">
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</figure><p>When Brett makes content, he doesn’t copy what’s blowing up – he adds the missing part:</p><ul><li><strong>The question no one has answered yet</strong>: If every video is “What is X?”, be the person explaining what to do with X or why X matters. </li><li><strong>The opinion no one else has said out loud</strong>: A sharp take can cut through a noisy feed.</li><li><strong>The beginner-friendly version of something people are overcomplicating</strong>: If the trend is too technical, simplify it.</li></ul><p>Filling a gap is one of the easiest ways to stand out without changing your niche or tone. It makes your content feel fresh, even when the trend isn’t.</p><p>You don’t need to reinvent anything; you just need to answer the part everyone else skipped.</p><h3 id="create-content-that-gives-people-something-they-can-use-right-now">Create content that gives people something they can use right now</h3><p>We’ve all seen creators who talk too much about themselves. They ramble. They tell long stories. They spend half a video warming up before they say anything useful.</p><p>It makes everything they post feel pushy and salesy, because you’re not getting anything of value from them until you pay.</p><p><strong>Brett’s approach is simple</strong>: people are watching because they want something they can use today. Your job is to give it to them.</p><figure class="kg-card kg-video-card kg-width-regular" data-kg-thumbnail="https://whop.com/blog/content/media/2025/11/How-to-create-valuable-content-that-drives-business-results---Brett-Malinowski-x-Dylan-Lundgren_thumb.jpg" data-kg-custom-thumbnail="https://whop.com/blog/content/images/2025/11/Actionable.png">
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</figure><blockquote><em>Audiences are there selfishly – to learn something actionable in their life. And it is our job to give them valuable insights that they can take and immediately implement.<br><br>- Brett Malinowski, Head of Marketing at Whop</em></blockquote><p>For most creators, that means making content that answers questions like:</p><ul><li><strong>What should I do next?</strong></li><li><strong>What’s the simplest way to solve this problem?</strong></li><li><strong>What’s a mistake I can avoid?</strong></li><li><strong>What’s a smarter or faster way to do this?</strong></li><li><strong>What’s the one thing I need to know before I start?</strong></li><li><strong>What’s the step-by-step so I don’t waste time?</strong></li></ul><p>When you lead with value, your audience doesn’t have to wait five minutes to figure out why they clicked. That’s what builds trust faster than anything else.</p><p>Seriously, drop the ego. The less time you spend talking about yourself, the faster people trust you – and the faster they buy.</p><h3 id="give-away-some-of-your-best-ideas-for-free">Give away some of your best ideas for free</h3><p>Most creators hold back, saving the good stuff for their paid products and creating watered-down content that gives nothing (sorry, not sorry). </p><p>Brett’s approach is the opposite, and it works because it builds instant trust.</p><p>He gives step-by-step explanations of how he runs campaigns or grows products, backed by real data and real results. People can see he knows his sh*t, and that makes converting viewers to buyers 100x easier.</p><figure class="kg-card kg-video-card kg-width-regular" data-kg-thumbnail="https://whop.com/blog/content/media/2025/11/Turn-your-expertise-into-revenue-by-giving-away-your-most-valuable-information---Brett-Malinowski-x-Dylan-Lundgren_thumb.jpg" data-kg-custom-thumbnail="https://whop.com/blog/content/images/2025/11/Most-value.png">
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</figure><p>This approach works for creators selling:</p><ul><li>SaaS</li><li>Memberships</li><li>Coaching</li><li>Courses</li><li>Services</li><li>And basically anything else</li></ul><p>When you give away your top-tier knowledge:</p><ul><li><strong>You stop competing on noise and start competing on clarity</strong>: There’s endless content online, but very few creators actually teach.</li><li><strong>You eliminate doubt</strong>: A creator who’s transparent about their process is instantly more trustworthy than someone who hides behind vague claims.</li><li><strong>You lower the barrier to buying</strong>: If your free content solves real problems, people assume your paid content goes even deeper – and they’re right.</li></ul><p>If your free content makes someone think, “I can’t believe this is free,” your paid content stops feeling like a risk; it feels like a shortcut.</p><h3 id="build-authority-by-educating-early-on-emerging-tech">Build authority by educating early on emerging tech</h3><p>When something new drops (a social platform, an AI program, a SaaS model), nobody is an expert yet. And that’s the real opportunity. </p><p>Emerging tech hits the timeline, and every creator on earth has the same starting point, even the big guys who usually dominate your niche. </p><p>Everything resets to zero because the topic is new to everyone.</p><figure class="kg-card kg-video-card kg-width-regular" data-kg-thumbnail="https://whop.com/blog/content/media/2025/11/How-to-build-authority-by-creating-content-on-emerging-technologies---Brett-Malinowski-x-Dylan-Lundgren_thumb.jpg" data-kg-custom-thumbnail="https://whop.com/blog/content/images/2025/11/Emerging-tech.png">
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</figure><p>So, the first people willing to sit down, learn it, and explain it? They become the authority by default.</p><p>You don’t need years of experience. You just need to be early, curious, and willing to make content while everyone else is still watching from the sidelines.</p><blockquote><em>When NFTs were a big thing, there was not a single video on how to make a wallet, how to connect a wallet, and mint an NFT. I did two days' worth of research, made the first video, and caught the trend. So I was the expert. <br><br>- Brett Malinowski, Head of Marketing at Whop</em></blockquote><p>Think about what applies to your niche and offer:</p><ul><li>AI tools</li><li>Emerging creator tools</li><li>New content formats</li><li>New monetisation platforms</li></ul><p>If you’re fast, curious, and willing to hit record before you feel ready, you can own a new space long before it becomes crowded.</p><h3 id="dont-overthink-posting-%E2%80%93-timing-matters">Don't overthink posting – timing matters</h3><p>When something starts blowing up online, you don’t have days to plan your perfect take. </p><p>The window is tiny, the interest is huge, and there are barely any creators covering it yet – that’s opportunity, and it doesn’t wait for you.</p><p>When Brett hit one of his early waves, he posted every single day while the topic was exploding. </p><p>That two-week sprint took him from almost no audience to 10,000 subscribers – not because the videos were perfect, but because the timing was.</p><figure class="kg-card kg-video-card kg-width-regular" data-kg-thumbnail="https://whop.com/blog/content/media/2025/11/Speedrun-to-100k-subscribers-by-timing-new-trends-perfectly---Brett-Malinowski-x-Dylan-Lundgren_thumb.jpg" data-kg-custom-thumbnail="https://whop.com/blog/content/images/2025/11/Speedrun-to-100k-subscribers-by-timing-new-trends-perfectly-Alt--3-.webp">
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</figure><p>When demand is high and supply is low, speed is the whole game.</p><p>Here’s what most creators get wrong:</p><ul><li><strong>They wait to feel “ready”</strong>: By the time you feel ready, the moment’s gone.</li><li><strong>They rewrite, rethink, and over-plan</strong>: A trend doesn’t wait for your brain to stop spiralling.</li><li><strong>They assume someone else will cover it better</strong>: At the start of a trend, no one is the expert yet.</li><li><strong>They worry about making the “best” version</strong>: Early > perfect. Always.</li></ul><p>Speed creates momentum. Momentum builds authority. Authority turns views into buyers.</p><p>Seriously, don’t overthink it. Just post.</p><h3 id="only-teach-what-you%E2%80%99ve-actually-done">Only teach what you’ve actually done</h3><p>Some creators instantly feel more trustworthy because they’re not guessing, theorizing, or recycling advice from the internet. </p><p>They’re sharing what they’ve actually done. When you speak from real experience, your content has depth that AI summaries and recycled advice just can’t fake.</p><p>Brett spent nine months building the WGMI newsletter to 80,000 subscribers during the AI boom. </p><p>Only after doing that did he make a 10-minute breakdown on how they built it – and that one video blew up with <strong>350,000 views</strong> (even though his channel wasn’t about newsletters). </p><figure class="kg-card kg-video-card kg-width-regular" data-kg-thumbnail="https://whop.com/blog/content/media/2025/11/Build-authority-on-YouTube-by-sharing-real-experience-instead-of-theory---Brett-Malinowski-x-Dylan-Lundgren_thumb.jpg" data-kg-custom-thumbnail="https://whop.com/blog/content/images/2025/11/Build-authority-on-YouTube-by-sharing-real-experience-instead-of-theory-Alt--2-.webp">
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</figure><p>Why does experience matter over theory? Because:</p><ul><li><strong>People can feel when you’ve actually lived the thing</strong>: Real insights hit different from theory.</li><li><strong>You have examples and stories no one else has</strong>: That makes your content instantly more novel.</li><li><strong>Your breakdown actually helps people</strong>: You’re not guessing; you’re explaining the real steps.</li><li><strong>It builds serious authority</strong>: People trust creators who come with receipts.</li></ul><p>If you want to make content that stands out (and makes people buy from you) do the thing first, then teach it.</p><h3 id="focus-on-platforms-that-grow-your-business-not-your-ego">Focus on platforms that grow your business, not your ego</h3><p>Most creators spread themselves across five platforms and wonder why nothing sticks.</p><p>Sure, it feels productive posting on Instagram, TikTok, X, LinkedIn – but none of it matters if the audience you’re attracting isn’t the audience that buys.</p><p>Brett says YouTube is his highest-leverage platform, but that doesn’t mean it’s the only one that works. </p><p>It’s the platform he would pick if he were starting over because it matches his audience, his style of teaching, and the types of products he sells.</p><figure class="kg-card kg-video-card kg-width-regular" data-kg-thumbnail="https://whop.com/blog/content/media/2025/11/Why-YouTube-is-the-best-platform-to-build-a-full-time-business---Brett-Malinowski-x-Dylan-Lundgren_thumb.jpg" data-kg-custom-thumbnail="https://whop.com/blog/content/images/2025/11/Platforms.png">
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</figure><p>Your <a href="https://whop.com/blog/social-media-platforms-for-selling/" rel="noreferrer">best platform</a> depends on you, your niche, your offer, and the type of content you’re good at making.</p><p>Here’s how to figure out which platform deserves your focus:</p><ul><li><strong>Choose the platform that matches your product</strong>: If you sell something educational (courses, templates, SaaS, tutorials), long-form platforms like YouTube or newsletters convert well. For fast-moving, impulse-friendly products, TikTok may be your best engine.</li><li><strong>Choose the platform your ideal customer scrolls the most</strong>: Don’t post where everyone is, post where your ideal customer hangs out.</li><li><strong>Choose the platform that supports the way you naturally create</strong>: If you’re good on camera, lean into it. If you write well, build on X/Threads. If you like short, chaotic content, TikTok might work better.</li><li><strong>Choose the platform where content has the longest shelf life</strong>: You need a platform where your posts don’t evaporate in 12 hours.</li><li><strong>Choose the platform that gives you momentum, not burnout</strong>: One strong platform beats five weak ones.</li></ul><p>YouTube is popular because the people watching are already there to learn something, solve something, or make progress in their own lives. They’re primed to listen (long-form attention spans), trust, and buy.</p><p>It’s also popular with online sellers because:</p><ul><li><strong>YouTube compounds</strong>: Your videos keep working for you for months, even years. Shorts die in hours.</li><li><strong>You attract ready-to-learn viewers</strong>: People on YouTube actually want explanations, breakdowns, and depth – the same things your offer probably provides.</li><li><strong>One platform can get you to a full-time income</strong>: Brett argues he could hit $10K/month from YouTube alone in 30 days if he started today. For most creators learning from scratch, he estimates three to four months (still insanely fast). </li><li><strong>Your content aligns with your product</strong>: If you teach online, sell templates, run SaaS, coach, or offer anything educational, YouTube is the closest thing to a built-in <a href="https://whop.com/blog/what-is-a-marketing-funnel/" rel="noreferrer">sales funnel</a>.</li></ul><p>Most creators chase the platform that gives them the fastest hit of attention. High-performing creators choose the platform that gives them the best chance of building a business.</p><p>Post where it counts, not where it looks cool.</p><h2 id="content-turns-viewers-into-buyers-but-your-storefront-decides-if-they-check-out">Content turns viewers into buyers, but your storefront decides if they check out</h2><figure class="kg-card kg-embed-card"><iframe width="200" height="113" src="https://www.youtube.com/embed/uhoGmY8BcOo?feature=oembed" frameborder="0" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share" referrerpolicy="strict-origin-when-cross-origin" allowfullscreen title="How to Start a $100k/month Coaching Business (Using Whop)"></iframe></figure><p>Even if you nail everything in this playbook (timing, trends, authority, angles), you’ll still lose money if your storefront isn’t built to convert.</p><p>Because yes, content gets people ready to buy – but your setup decides whether they actually do.</p><p>Most creators don’t lose sales because their offer is bad. They lose sales because the buying experience feels confusing, sketchy, or annoying.</p><p>Here’s what usually kills the checkout:</p><ul><li><strong>Unclear storefront</strong>: If people can’t instantly see what you’re selling or why it’s worth it, they bounce.</li><li><strong>Limited payment options</strong>: Global audiences need global methods (cards, wallets, BNPL). If people can’t pay how they want, they don’t pay at all.</li><li><strong>Slow or messy delivery</strong>: Buyers expect instant access… not a scavenger hunt through emails and links.</li><li><strong>Too much friction, not enough clarity</strong>: Every extra step costs you conversions.</li></ul><p><strong>Your storefront has one job</strong>: Keep up buyer momentum. When the buying flow feels clean, fast, and trustworthy, conversions jump. Yes, even if your audience is small.</p><p>A good storefront removes every reason someone might hesitate and makes checking out feel effortless. </p><p>When those two pieces line up (strong content and a clean buying experience), you stop relying on luck.</p><h2 id="creators-grow-with-content-they-convert-with-whop">Creators grow with content. They convert with Whop.</h2><figure class="kg-card kg-embed-card"><iframe width="200" height="113" src="https://www.youtube.com/embed/e6NKN9QlirM?feature=oembed" frameborder="0" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share" referrerpolicy="strict-origin-when-cross-origin" allowfullscreen title="Whop Tutorial For Beginners 2025 (Step-By-Step)"></iframe></figure><p>If you follow Brett’s advice, your content will start doing what it’s supposed to: create real demand for whatever you sell.</p><p>But demand only matters if people can actually buy from you.</p><p><strong>That’s where most creators drop the ball</strong>: They post smart, consistent content, then send people to a clunky link-in-bio, a confusing checkout, or a pushy product page.</p><p>Forget that noise.</p><p>Whop gives you a clean, trustworthy place to list products, host offers, build communities, and sell – with global payment options, fast checkout, instant delivery, and a legit, customizable storefront.</p><p><strong>TL;DR? Whop removes the friction that kills sales</strong>: no broken links, no scattered tools, no “wait for an email,” no lost buyers.</p><blockquote><em>When you look at what we're trying to do, we are trying to bring the dream of entrepreneurship to people who haven't always had that ability.<br><br>- Steven Schwartz, Whop CEO</em></blockquote><p>Your content is already doing the heavy lifting. We’ll make sure you don’t lose people at the finish line.</p><p><strong>Start selling with Whop today and build one seamless customer pipeline from content to checkout.</strong></p><div class="kg-card kg-button-card kg-align-left"><a href="https://whop.com/new/" class="kg-btn kg-btn-accent">Convert more buyers with Whop</a></div>]]></content:encoded></item>
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