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<item><title><![CDATA[This father of 5 found a way to fund college without sacrificing retirement, and now teaches families to do the same]]></title><description><![CDATA[How Lance Morgan built a college funding business that's saved families $100 million, and why he chose Whop for payments.]]></description><link>https://whop.com/blog/college-funding-secrets/</link><guid isPermaLink="false">6a0be518de42730001d03496</guid><category><![CDATA[Case studies]]></category><dc:creator><![CDATA[Keisha Singleton]]></dc:creator><pubDate>Fri, 29 May 2026 00:44:14 GMT</pubDate><media:content url="https://storage.ghost.io/c/12/7b/127b828b-bdc2-4972-9cf2-de857df9c324/content/images/2026/05/lance-morgan-and-kids_grain_upscale.png" medium="image"/><content:encoded><![CDATA[<img src="https://storage.ghost.io/c/12/7b/127b828b-bdc2-4972-9cf2-de857df9c324/content/images/2026/05/lance-morgan-and-kids_grain_upscale.png" alt="This father of 5 found a way to fund college without sacrificing retirement, and now teaches families to do the same"><p>Putting one child through college in the US can cost up to $95,000 a year. The median American salary is $62,000.</p><p>Now imagine having <em>five</em> children.</p><p>That's the reality Lance Morgan faced. But rather than raiding his retirement or loading his kids with debt, he spent years pulling apart the system to find a better way: one that let him fund his children's education without sacrificing his own financial future.</p><p>Now he teaches other families to do the same.</p><h2 id="desperation-not-inspiration">Desperation, not inspiration</h2><p>Lance Morgan's first business was manufacturing climbing holds: the colored grips you screw onto a board to build a home climbing wall.</p><p>As a newly married man working an IT job, he wanted to build a climbing wall in his house but couldn't afford the equipment. So he did what would become a pattern: he figured it out himself. He learned how to manufacture the holds, taught himself websites and SEO, and started selling them online. Eventually he sold that company and moved into financial services.</p><p>For twenty years Lance worked as a licensed fiduciary, managing investment portfolios and advising families on how to prepare for exactly the kind of financial pressure he now found himself under. </p><p><em>"I learned a lot of this out of desperation more than inspiration,"</em> he says.</p><p>He had sold 529 college savings plans his entire career, and had even opened them for his own five children.</p><figure class="kg-card kg-image-card"><img src="https://storage.ghost.io/c/12/7b/127b828b-bdc2-4972-9cf2-de857df9c324/content/images/2026/05/lance-morgan-family-1.jpeg" class="kg-image" alt="This father of 5 found a way to fund college without sacrificing retirement, and now teaches families to do the same" loading="lazy" width="2000" height="1333" srcset="https://storage.ghost.io/c/12/7b/127b828b-bdc2-4972-9cf2-de857df9c324/content/images/size/w600/2026/05/lance-morgan-family-1.jpeg 600w, https://storage.ghost.io/c/12/7b/127b828b-bdc2-4972-9cf2-de857df9c324/content/images/size/w1000/2026/05/lance-morgan-family-1.jpeg 1000w, https://storage.ghost.io/c/12/7b/127b828b-bdc2-4972-9cf2-de857df9c324/content/images/size/w1600/2026/05/lance-morgan-family-1.jpeg 1600w, https://storage.ghost.io/c/12/7b/127b828b-bdc2-4972-9cf2-de857df9c324/content/images/size/w2400/2026/05/lance-morgan-family-1.jpeg 2400w" sizes="(min-width: 720px) 720px"></figure><p>But as college drew closer, Lance took a closer look at the numbers. He realized that the plan he had been selling for twenty years was never going to be enough for one child, let alone five.</p><blockquote><em>The cost of college education has increased over the last decade exponentially, right in the US and it's one of the fastest increase in costs per student that we've ever seen. And a lot of parents are shocked – they want their kids to do the best possible, but then they're shocked when they get their college bill</em><br><br>- Daniel Moskowitz, COO of College Funding Secrets</blockquote><p>Now, it’s not that the options were bad – in fact, they were the standard for any parent looking at funding college. Either raid your retirement fund, or saddle your kids with debt for the rest of their lives<em> (the average borrower takes </em><a href="https://educationdata.org/average-student-loan-payment"><strong><em><u>20 years</u></em></strong></a><em> to repay their student loan debt). </em></p><p>Every specialist was looking at a single piece of the puzzle. Nobody was putting together the whole picture.</p><h2 id="the-answer-hiding-in-plain-sight">The answer hiding in plain sight</h2><p>When most families think about paying for college, they think about the cash that they do have: savings accounts, 529 plans, and, if they’re lucky, any scholarships their child might earn. The question they're asking is: where do we find the money?</p><p>Lance's insight was to look at it from the other direction. Instead of asking where to find <em>more</em> money, he asked: where is money <em>already</em> leaving our household that we could redirect?</p><p>The answer: <strong>taxes</strong>.</p><blockquote>Lance was faced with the biggest tax bill that he's ever had. He thought, how do we spend the next six months figuring out how to reduce that? And so by looking at the reduction as a high net worth individual looking how to reduce the taxes, that's where the aha moment came. Once we realized that tax savings plus real estate equals college. Savings, everything kind of just took off from there. <br><br>- Daniel Moskowitz</blockquote><p>Let's do the math. A married couple earning $300,000 and filing jointly in 2025 would have owed roughly $50,000 in federal income tax alone: an effective rate of around 19%. Add state income tax and the total bill climbs higher still. </p><p>The traditional financial advice this hypothetical couple has been given – max out your 401K, contribute to a 529, invest in index funds – is all perfectly reasonable, and works to an extent. But none of it aggressively addresses the tax bill. </p><p>For Lance, the question most families never think to ask is why they're paying so much in the first place. <em>"If you're paying a lot in taxes,"</em> he says, <em>"you don't have a good tax team."</em></p><figure class="kg-card kg-embed-card"><iframe width="113" height="200" src="https://www.youtube.com/embed/rGfMayZqaUA?feature=oembed" frameborder="0" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share" referrerpolicy="strict-origin-when-cross-origin" allowfullscreen title="👉 Paying for College Like This? You’re Burning Money 🔥💸."></iframe></figure><p>What Lance discovered is that for high-income families, the gap between what they're paying in taxes and what they could legally be paying, with the right strategies in place, is often larger than the entire cost of college. </p><p>In other words, the money to pay for their children's education was already flowing through their household. It was just going to the IRS instead.</p><p>The vehicle for redirecting it, Lance discovered, was real estate. As Daniel puts it: <em>"Tax savings plus real estate equals college savings. Once we realized that, everything just took off."</em></p><p>From this discovery, Lance spent years connecting the dots between financial aid rules, tax strategy, real estate, and retirement planning into a single coherent system – and he tested it on his own family first.</p><h2 id="teaching-it-became-the-business">Teaching it became the business </h2><p>Lance didn't set out to build a company. He set out to solve a problem. But once he had, the harder question keeping him up at night was: how many other families were trapped in the same impossible situation, convinced there was no third option?</p><p>In 2018, he started teaching the system he had created. What began as one-on-one conversations eventually became <a href="https://www.legetty.com/" rel="noreferrer">Legetty</a>, a Utah-based company built around a single premise: no family should have to choose between their children's education and their own retirement.</p><p>That system, which Lance and Daniel call the Creative College Funding System™, encompasses one-on-one coaching, proprietary software, and two real estate programs.</p><p>Why one-on-one coaching? Because parents are busy. Daniel says:</p><blockquote>What I love about what we do is we're not just giving people education. In the advent of AI, Education and knowledge is cheap. It's really cheap to get the knowledge. <br><br>What there's a lacking in, in most industries out there, is actually doing the work with the client. And so we built the entire company around linking arms with our clients and actually working alongside them.</blockquote><p>So where most platforms sell courses and video libraries, Lance built something closer to a concierge service. Clients are assigned a college funding specialist, get unlimited access to the team, and can text their account manager with questions and expect a response within hours.</p><figure class="kg-card kg-video-card kg-width-regular" data-kg-thumbnail="https://storage.ghost.io/c/12/7b/127b828b-bdc2-4972-9cf2-de857df9c324/content/media/2026/05/college-funding-appt_thumb.jpg" data-kg-custom-thumbnail>
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</figure><p>Around 2022, Lance built the College Cost Secrets platform: proprietary software that lets families model their financial aid eligibility, run what-if scenarios on their income and assets, and compare the true net cost across hundreds of colleges side by side.</p><figure class="kg-card kg-video-card kg-width-regular" data-kg-thumbnail="https://storage.ghost.io/c/12/7b/127b828b-bdc2-4972-9cf2-de857df9c324/content/media/2026/05/college-calculator_thumb.jpg" data-kg-custom-thumbnail>
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</figure><p>Today, Legetty employs a team of specialists spanning financial aid, tax strategy, real estate coaching, and retirement planning. The company holds a BBB A+ accreditation and has attracted media coverage from Fox Business, Barron's, and NASDAQ, as well as an endorsement from Kevin Harrington, the original Shark Tank investor. </p><p>I asked Daniel what it feels like to walk with parents through the process and see the impact that this work has.</p><blockquote>It's watching a weight lifted from their shoulders. Oftentimes a lot of parents were resigned to paying the half a million dollars for college. They said 'it's fine, we will figure it out later'. But now it becomes an actual legacy. It's a legacy that is not only going to fund their education, but also going to their retirement, and one they can leave to their children.</blockquote><p>As Legetty grew, the operational side had to keep up, and that meant finding a platform that could scale with them.</p><h2 id="why-whop">Why Whop</h2><p>Whop makes it incredibly easy to <a href="https://whop.com/blog/accept-payments-online/" rel="noreferrer">accept payments</a> from wherever you are.</p><figure class="kg-card kg-video-card kg-width-regular" data-kg-thumbnail="https://storage.ghost.io/c/12/7b/127b828b-bdc2-4972-9cf2-de857df9c324/content/media/2026/05/whoppayments_thumb.jpg" data-kg-custom-thumbnail>
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</figure><p>With Whop, businesses can also offer Buy Now Pay Later (<a href="https://whop.com/blog/buy-now-pay-later-on-whop/">BNPL</a>). Legetty's clients are typically high net worth individuals, and as a result, have cash tied up in assets rather than sitting in a current account. </p><p>They don't want to pay interest, but they <em>do</em> want the flexibility to split payments over time without any extra cost. It was something Legetty couldn't offer alone.</p><blockquote>They get the ability to use their credit card and then put themselves on payment plan. They love that option. This makes the decision for our clients easy to then say 'yes' to working with us, because they have that option that Whop provides us access to.</blockquote><p>Legetty has now grown to the point where it could offer BNPL independently: yet Daniel says they won't.</p><blockquote><em>Whop gave us a competitive advantage and allowed us to scale to where we're at now. We're approaching the point where we could go direct, but we're not going to. The ecosystem works really well, and we wouldn't be interested in moving that relationship out.</em></blockquote><p>And for COO Daniel Moskowitz, it's about more than payments. He wanted something more than a self-serve platform could offer.</p><blockquote>Having an account manager was really important to me and part of the decision process initially. On top of that, the community is amazing. Once you hit a certain income level, it unlocks a mastermind group. I can post a question and get twelve answers, from different perspectives, from industry leaders. That alone has been gold.</blockquote><h2 id="1200-happy-families">1200 happy families</h2><p>The easier it became for families to say yes, the more of them did. Since Lance first tested the system on his own family, Legetty has helped more than 1,200 families do the same, saving a combined $100 million on tuition bills: an average of $60,000 per family.</p><p>Josh Sales is just one of many happy clients. His daughter was heading to an out-of-state university and a large bill was headed his way. Before resigning himself to the bill, Josh looked at how Legetty and Scholarship House could help.</p><figure class="kg-card kg-embed-card"><iframe width="200" height="113" src="https://www.youtube.com/embed/WkOm6Uu4e5I?feature=oembed" frameborder="0" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share" referrerpolicy="strict-origin-when-cross-origin" allowfullscreen title="We Saved $30,000 in Taxes for College"></iframe></figure><p>By the end of his first year, Josh and his wife owed zero in federal and state taxes: a saving of just over $30,000. And as Lance said to him,<em> "That's the price of an out-of-state school."</em></p><p>Josh is so impressed with Legetty that he is not stopping at college education. Although he came in focused on one problem – his daughter's tuition – he is now rethinking his entire approach to retirement.</p><p><em>"You think with a 401K, oh, that's what everybody does, that's what we need to do,"</em> he says. <em>"But then you start putting pen to paper and there are other ways that make a lot more sense."</em></p><p>The thing he wishes most? That he'd found it sooner.</p><h2 id="legetty-means-legacy">"Legetty means legacy" </h2><p>This might surprise you: the man who has helped more than 1,200 families pay for college never went himself.</p><p>Lance took one year, got his Microsoft certifications at a tech school, landed an IT job, and built his career from there. The search for a better way to fund his five children's education eventually led him to financial services, then to college funding. And he never looked back.</p><figure class="kg-card kg-embed-card"><iframe width="113" height="200" src="https://www.youtube.com/embed/heE3BwogA8E?feature=oembed" frameborder="0" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share" referrerpolicy="strict-origin-when-cross-origin" allowfullscreen title="i didn't even go to college"></iframe></figure><p>The name Legetty comes from the word legacy. </p><p>With Whop handling payments, he can focus on what he set out to do: making sure other families don't have to solve it alone.</p><div class="kg-card kg-button-card kg-align-left"><a href="https://whop.com/new-business/" class="kg-btn kg-btn-accent">Create your legacy with Whop</a></div>]]></content:encoded></item>
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